Financial analysis and tourists valuation of marinas in the Canary Islands. The case of Pasito Blanco

Abstract

Recreational sailing has been defined as a strategic sector with great importance for the tourism development of coastal destinations because of the multiplying effect it generates for the economy.  The sector is a key priority especially for the Canary Islands. Such is the conviction that the Canary Islands can be positioned as a nautical destination of excellence at a European level that public and private stakeholders are committed to specializing the destination and have clear strategies in place to manage this. In this context, ports and marinas are considered to be the most important capital base for nautical tourism, and are receiving a special attention within the regional strategies. This research aims to study the marina Pasito Blanco as one of the nautical tourism ports of the Archipelago. The paper analyses the financial situation from 2007 to 2013, and the perceptions the port users have concerning the attributes and services of this installation. The study also verify if the financial health of the firm is aligned with tourists ‘satisfaction, providing useful information in support to a more efficient and sustainable management of the industry.